Your logo may be the signature of your brand, the other of your company’s most valuable assets. It is the single element that will symbolize your brand above all else. A well-designed logo is a that reflects your company and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.
So that you can choose a logo, there are important steps to endure, both by yourself and with a graphic designer. In this posting, I outline the brand design process and a few important guidelines to bear in mind when choosing a logo that’s perfect for you.
For the creation of your logo, you might be free to choose whether freelance designer, a design firm, or even an advertising agency. Throughout this post, for the purpose of convenience and readability, I’ll use the term “designer” to incorporate whichever type of business or individual is applicable to your case.